New Investments for Xbox Developers and Gamers Kick Off GDC 2017

I generally avoid posting about topics that are specific to Microsoft, but there were some big announcements from Xbox at GDC this year with a couple in particular that I want to call out.

The Xbox Live Creators Program:

…empowers anyone to rapidly publish Xbox Live-enabled games on Xbox One and Windows 10 PCs, in a totally open way. With the Creators Program, anyone can integrate Xbox Live sign-in, presence, and social features into their UWP games, then publish their game to Xbox One and Windows 10. This means their title can see exposure to every Xbox One owner across the Xbox One family of devices, including Project Scorpio this holiday, as well as hundreds of millions of Windows 10 PCs, and millions of folks using the Xbox app on mobile platforms.

Starting today, we encourage developers to download and start using the Xbox Live Creators SDK at https://developer.microsoft.com/games/xbox/xboxlive/creator, where they can learn all the details of the program. The Creators Program is currently in preview, so the program will pilot with a select group of developers initially. We will be opening store publishing submissions to all developers soon.

For context, currently only approved developers can release games on Xbox and at significant cost. While the ID@Xbox program makes this both easier and cheaper, it is still a significant hurdle. The Xbox Live Creators Program makes Xbox Live available to all game developers for just the cost of a Windows developer license ($20 USD at the time of writing), with some restrictions on the Xbox Live services they can utilize.

Xbox Game Pass:

…is a new gaming subscription service that gives you unlimited access to more than 100 Xbox One and Xbox 360 backward compatible games on Xbox One – all for $9.99 USD per month.

Xbox Game Pass can be thought of as “Netflix for gaming”.

Congratulations to the folks in Xbox that are a part of making these possible. These are significant steps forward in the Xbox business and I’m excited to see them become a reality.

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