Hyundai will launch Genesis brand in December


Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year.

It isn’t too often in the automotive world that a new brand is created. It’s particularly impressive to think of how far Hyundai has come: previously cheap and poor quality, now launching their own luxury brand.

While I’ve never driven a Hyundai, many people in my family own one and love it. Since the Genesis model was created, I’ve been impressed by their styling. Congratulations, Hyundai.